Backpacker / Copywriter

About

Hi there, I'm Gabriel.

A senior copywriter with 10 years of experience in the ad industry.

Born and raised in Brazil, but also holder of aN EU passport (Portuguese).

Worked in São Paulo, Paris and Amsterdam. So far.

And when not working, you can find me on the road.

Because more than telling stories for a living, I seek living stories to tell.

Stories like becoming part of a Georgian countryside family for a few days.

Hitchhiking to SPEND A DAY WITH rebel zapatistas in Chiapas, Mexico.

Or fighting a triggerfish 40m deep to save someone else's lunch in Honduras (no animals were harmed).

From breaking in old soviet buildings in a country that doesn't exist (looking at you, Pridnestrovie) to becoming a Caribbean island's beer pong champion, the list goes on.

Stories that can not only entertain a bar table, but also spark insights and ideas - like some that you find here.

So, if you want to have a chat - about work, traveling, or just say hi-, feel free to hit me up.

Maybe we'll create some stories together.

currently //

MCCANN / PARIS

Previously //

>> Studio LORE / Amsterdam

>> Iris Worldwide / Amsterdam

>> CLM BBDO (Freelance) / Paris

>> DPZ&T (Publicis Groupe) / São Paulo

>> Loducca/LDC (now DDB Brazil) / São Paulo

CLIENTS //

adidas // McDonald's // PepsiCo // Intersport // Desperados // L’ORÉAL PARIS // Fox Film // Red Bull // nestlé // Itaú Bank // LEROY MERLIN // UBER // TELEFONICA // & more

COUNTRIES //

Albania, Argentina, Armenia, Austria, Belgium, Belize, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, CAPE VERDE, Chile, Colombia, Costa Rica, CROATIA, Cuba, CYPRUS (+Northern cyprus), Czech Republic, Denmark, El Salvador, England, Finland, France, Georgia, Germany, Guatemala, Honduras, HUNGARY, IRELAND, Italy, Kosovo, Luxembourg, Malta, Mexico, Moldova (+Transnistria), Monaco, MONTENEGRO, Netherlands, North Macedonia, NORTHERN IRELAND, Panama, Peru, POLAND, Portugal, Romania, SAN MARINO, Serbia, Slovakia, SLOVENIA, Spain, Sweden, switzerland, Turkey, Ukraine, United States, Uruguay, Vatican

PASSPORTS //

Brazil

Portugal 🇪🇺 

LANGUAGES //

Fluent: Portuguese / English / Spanish

advanced: French

can pretend for a couple of minutes: Italian

Honors & Awards //

Cannes Lions - 1x gold, 2x silver, 2x bronze, 3x ShortlisT

CANNES YOUNG lionS - 1X BRONZE (global DIGITAL COMPETITION)

Young lion netherlands 2022

One Show - 3x Bronze

GERETY AWARDS - 1x GOLD, 1X SILVER

EUROBEST - 1X SILVER, 1x bronze, 1x Shortlist

LIA - 1x BRONZE, 1X SHORTLIST

Epica - 1x Silver, 2x bronze, 1x Shortlist

Effie Germany - 1x Silver

El Ojo de Iberoamerica - 1x Silver

Clube de Criação (Brazilian Creative Club) - 2x In Book, 3x ShortlisT

Young Lions Netherlands (Jonge Honden) - 1x GOLD, 2x SILVER, 1x BRONZE

WEBBY AWARDS - 2X Honoree

IMMORTAL AWARDS (EUROPE) - 1X FINALIST

CARE AWARDS - 1X WINNER

LUUM AWARDS - 1X GOLD, 1x Silver

mma smarties - 1X GOLD, 1x Silver

YouTube Ads Leaderboard - 3x among the top 10 most watched Brazilian ads of the month

Best Ads On TV - 3x Best of the Week

Creativity - Editor's Pick

FEATURED IN The Drum’s 2024 "The World’s most awarded Copywriters" list

Works featured in more than 1000 publications worldwide, including: Creativity, Adweek, Campaign, SHOTS, Vogue, Fox News, Daily Mail, and many more.

HIT ME UP //

gabrucio01@gmail.com

Linkedin | Instagram (where I stalk & chat)

Goodreads (where I catalogue my readings)

Couchsurfing (where I meet OTHER TRAVELERS - and eventually end up in their couches)