Toddy // The Cowzation Room

To promote a chocolate milk brand for teenagers, we turned its brand ambassadors into what every teenager wanted to be: Youtubers.

Note: These brand ambassadors happened to be two cows.

A lot has changed over the years, but the videos are still there: youtube.com/quartodacowzacao

Soon, it became clear that they were more than just brand ambassadors. 

In fact, just like regular successful Youtubers, the Cows began attracting other brands. 

• They were invited by Warner Games to the biggest game fair in Latin America, the BGS. Watch their interview here.

• They were also invited to the ultimate gaming championship, Legends of Gaming. Watch it here.

After all of these results in only 6 months, the project just couldn't stop.

The channel reached 3 complete seasons, over 325.000 subscribers and a big fanbase that saw the Cows as YouTube personalities.